Pollyana Mansano Joias

The challenge

Move a handcrafted jewelry atelier out of the "traditional jewelry" pattern and build a signature, sophisticated brand connected to contemporary lifestyle.

Deliverables

• Meta Ads and Google Ads campaign strategy
• Full acquisition funnel
• Campaigns for ready-to-wear jewelry, wedding bands, engagement rings and the "I Do" experience
• Emotional storytelling for desire and exclusivity campaigns
• Strategic content calendar
• Modern copy and premium positioning
• Awareness, traffic and conversion campaigns
• Creative assets: reels, carousels, static ads and organic content
• Segmented cold, warm and hot funnels
• Metrics tracking and visual direction